Northwest Software Technologies, Inc. and Auction Frogs, Inc. partner to combine event management software with an online auction application to simplify benefit auction event fundraising.

Boise, ID (February 16, 2010) –

“Our focus has always been to help non-profits increase revenues through our online auction platform.  Our relationship with Northwest allows us to expand our core offering to those customers who want expanded fundraising options while enabling users of Auction Tracker to add online capability to their already robust software package says Kristi Saucerman, Auction Frogs CEO.  “We are constantly looking for ways to simplify the fundraising experience and raise more money.  This partnership provides both through the ability to manage live and online auctions from a single solution.”

By integrating Northwest Software’s Auction-Tracker® and Auction Frog’s Online Auction engine, non-profits hosting gala events are able to host both live and online auctions and easily manage all aspects of their benefit auctions from one suite of management tools. This integration enables both traditional live gala events and online auctions to be created from the same information in a single data source. Each event is performed in their own venue, post-event reconciliation, billing, receipting and constituent relationship management are made easy and analysis for all aspects of the event more meaningful and easy to understand. This gives the fundraising staff more time to focus its efforts on soliciting donations and marketing the events – creating a higher return for the organization.

“As multi-vendor technology continues to enhance the benefit auction experience, data management has become fragmented, leaving non-profit organizations with the daunting task of maintaining multiple data sources,” commented Jack Wilson, Jr., President and CEO of Northwest Software Technologies. “Auction-Tracker is specifically designed to pull these multiple data sources together, incorporating them into a “single” point of entry. Auction-Tracker Live!, our new online benefit auction interface, integrates the Auction Frogs online auction engine to Auction-Tracker, simplifying the end-to-end data management process. We look forward to providing even more value to our clients through this partnership.”

About Auction Frogs
Auction Frogs is a leader in online fundraising for charitable causes bringing businesses, fundraising organizations, and bidders together online in order to fund great causes. Auction Frogs provides an unmatched marketing opportunity for businesses, a simplified fundraising experience for organizations, with easy to use and easy to bid features for supporters of the cause. Since its launch in 2007, Auction Frogs has helped hundreds of organizations increase revenue by hosting online silent auctions.

About Northwest Software Technologies®
Northwest Software Technologies, Inc. is the pioneering and leading provider of fundraising event software to the non-profit sector in North America. More than 2,000 organizations worldwide use Tracker-Series applications to manage fundraising events. Northwest Software offers four unique software applications for fundraising event management. Founded in 1985, Northwest Software is headquartered in Everett, Washington.

Kristi Saucerman
President & CEO
Auction Frogs, LLC
Tel: 208-407-2404
kristi@auctionfrogs.org
www.auctionfrogs.org

Jack Wilson
President & CEO
Northwest Software Technologies, Inc.
Tel: 425-252-7287
jwilson@nwsoftware.com
www.nwsoftware.com