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Friday, February 25th, 2011
BOISE, ID – Feb. 18, 2011 – After much deliberation, the Fighting Craigs were declared winners of the first weekly challenge in the Auction Frogs’ Corporate Volunteer Challenge at the Ronald McDonald House in Boise Friday.
The Fighting Craigs, named after the corporate volunteers from the Craig Cheney Show, are raising funds for the Ronald McDonald House of Idaho charity. They are competing head to head with team Chai Yo!, which means “victory” in Thai, named after the corporate volunteers from Baan Thai Restaurant who are raising funds for Junior Achievement of Idaho.
For the first challenge the teams were tasked with developing a team name, logo, as well as forming strategies for promoting and gathering donations for the benefit auction at the end of the challenge.
“The scores were extremely close and both teams did an exceptional amount of work in the short time that they were given,” said Kristi Saucerman, President and CEO of Auction Frogs.
Members of the Fighting Craigs were presented with gift certificates for the Oliver Finley Academy of Cosmetology provided by guest judge Eric Holley of Oliver Findley.
Eric congratulated both teams for the great work they did on the first challenge and he looks forward to working with both teams throughout the Corporate Volunteer Challenge.
During the first week challenge both teams attended an Auction Forum where they were be able to ask a panel of past Auction Frogs Online Benefit Auction clients about their experience, about what worked, and what didn’t. They also attended the Buy Idaho Show, held annually at the Idaho State Capital building, to inform Idaho businesses about their fundraising auction and seek out donations and sponsorships.
On Friday the teams were also presented with their second week challenge. The teams will report back to the Corporate Volunteer Challenge Advisory Board and a weekly winner will be announced at the Baan Thai Restaurant in Eagle on Friday, Feb. 25.
The new challenge is based on executing the strategy that each team created in the first week challenge. It includes soliciting auction items donations, acquiring sponsorships for the auction, and making the most of the opportunities presented through this experience.
This week, as part of the second week’s challenge, the teams are attending the Speed Networking Event on Tuesday, Feb. 22. At this event teams will meet with 10 businesses and have three minutes with each business to explain what they are raising funds for and ask for a donation. The team that does the best job of asking for the donation will receive a larger donation item at the end of the event. This Speed Networking Event is meant to teach the teams how to approach businesses and successfully ask for donations that can be auctioned off during the Online Benefit Auction.
“The Speed Networking Challenge is really about strategy,” Kristi Saucerman said. “You have three minutes to give them your pitch, just like if you went to call on a business, they only have a few minutes to hear you out.”
At the end of the Online Benefit Auction, March 18, the team with the most money collected wins the competition and a cash prize for the nonprofit.
The Corporate Volunteer Challenge Spring 2011 is the first of many Auction Frogs sponsored events designed to help nonprofits overcome many common pitfalls normally experienced while fundraising and maximize their fundraising potential. While boasting some friendly competition, these events are all focused on helping good causes and putting the “FUN” back in FUNdraising.
Learn more about the Auction Frogs Challenge online at www.auctionfrogs.org
About Auction Frogs
Auction Frogs recognizes the challenges and pitfalls of “selling” donations at a fundraising event and has developed a web-based application that takes the silent auction efforts to a whole new level for the nonprofit organization. They provide a web-based tool for nonprofit organizations to upload their donated items for their audience to bid on through a customized and hosted site. As a result, the bidding audience increases and the time frame for bidding is much longer which results in higher revenue. For more information on Auction Frogs visit www.auctionfrogs.org or call 208.321.5515
Friday, February 25th, 2011
Posted on February 22, 2011 by Heather Mansfield on http://charityhappenings.org
People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. Any day of the week and without hesitation. And though some reports claim thatemail use is dropping, others claim its use is steady and even on the rise. Reports and predictions of the death of e-mail fluctuate seemingly on a quarterly basis.
However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements. For nonprofits, the ROI of e-newsletters translates into online dollars raised through “Donate Now” technology, event attendees, website and blog traffic, and paradoxically new Followers, Fans, and Friends on social networking sites.
That said, the roles of email and e-newsletters are constantly evolving and even though the number one activity on mobile phones is email, that could change in the future. Group text messaging could become the new email of the Mobile Web. But for now, nonprofits would be wise to continue to build their e-newsletter list at every opportunity to get in while the getting is still good. That said, here are five ways to do so using social media:
1) Blog, blog, blog!
Blogging during the era of the Social Web is more valuable than ever to nonprofits provided your blog is well-designed and the content is good. For building your e-newsletter list, blogging is phenomenal as long as you feature “Subscribe” functionality promenently. For example,Greenpeace’s Making Waves Blog was recently redesigned to feature their “Subscribe to our e-newsletter” pitch over the ability to subscribe to their blog via RSS. My personal experience has proven that to be a wise decision. When I started blogging 18 months ago my e-newsletter list was 3,000 and to that point had been built over 3.5 years primarily using my website. Today my list has now grown to 9,500 members. Thanks to blogging, my e-newsletter list tripled in size in half the time. Consequently, so has my ROI.
2) Convert Facebook Fans into Subscribers.
Once a month post a Status Update letting your Fans know that you are sending out an “important e-newsletter tomorrow, and if they would like to receive a copy, please subscribe!” You should definitely include a message that creates a deadline and a sense of urgency, and of course “Share” a link where users can directly subscribe. Again, don’t do a direct ask on Facebook more than once a month or you risk crossing that thin line between marketing and authenticity on Facebook. Once crossed, the Law of Diminishing Returns begins to kick in.
Also, your nonprofit can create a custom Tab urging Fans to subscribe to your e-newsletter list or participate in online petitions. For example, Oceana has set a Default Landing Tab on their Facebook Page that urges people to take action – which then builds their e-mail list. Of course, online petitions also make great Status Update content.
3) Ask your Twitter Followers to Subscribe.
Twitter has taught me a valuable lesson about social media ROI. Sometimes all you need to do is ask, provided you don’t ask to often. Again, once a month send out Tweet asking your Followers to subscribe to your e-newsletter. Be sure to create a sense of urgency and express gratitude:
Sending out my Web 2.0 Best Practices e-Newsletter tomorrow. To receive a copy, please subscribe: http://conta.cc/2VeW7A Thank you!
Unfortunately, “please” and “thank you” are expressions used less and less often (especially in email), and because of that can make a strong impression that will motivate readers to take action i.e., subscribe to your e-newsletter. Like Facebook, the trick is not to ask too often. Once a month is best… more than that and people begin to tune you out on Twitter.
4) Add “Subscribe” Pitches to Video Overlays.
If your nonprofit is a member of YouTube’s Nonprofit Program, you can add Call-to-Action Overlays to your videos. There’s no data proving that this will build your e-newsletter list, but it can’t hurt.
5) Add “Subscribe” Pitches to Photo Sets, Slideshows, and Captions.
Flickr Sets can be customized using HTML to add “Subscribe!” pitches, and Facebook Photosallow captions that can include links. In short, never waste an opportunity to promote and integrate your e-newsletter, website, blog, social networking communities, and or mobile campaigns social networking communities.
By: Heather Mansfield. Owner of DIOSA Communications and principal blogger at Nonprofit Tech 2.0, a social media guide for nonprofits.
Originally posted on Nonprofit Tech 2.0 Blog
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Category Uncategorized | Tags: Tags: Auction Frogs, Nonprofit Tools, Online Benefit Auction,
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Tuesday, February 15th, 2011
Auction Frogs’ Corporate Volunteer Challenge brings teams together to compete, help good causes, and put the “FUN” back in fundraising
Two local volunteer teams met and received their first weeks challenge when the Auction Frogs’ Corporate Volunteer Challenge officially kicked off Monday at the Hidden Springs Mercantile.
Volunteers from the Craig Cheney Show will be raising funds for the Ronald McDonald House Charities of Idaho and competing against the Baan Thai Restaurant team raising funds for Junior Achievement of Idaho.
The teams will receive a new challenge each week for the next four weeks, all related to the planning, marketing, and execution of a successful online benefit auction. The team’s first challenge included writing a team bio, creating a team logo, and writing a solicitation letter to collect donations for the nonprofit benefit auction. They were also tasked with developing a strategy to procure auction item donations, create a marketing plan to promote the auction, create content for the auction website, and issue a press release.
The teams are also encouraged to attend an auction forum where they will be able to ask a panel of past Auction Frogs Online Benefit Action clients about their experience so they can find out what worked and what didn’t as they plan for their auction. The teams will have the opportunity to speak with Julia Zunich of Z Group PR and Lisa Ahrens, an Auction Frogs Specialist, as they put together their marketing materials.
“Focus on relationships and work on your messaging ahead of time so when you are out at events and on the streets promoting your event your talking points will be ready to communicate,” said Julia.
On Friday, Feb. 18 the teams will report back to the Corporate Volunteer Challenge Advisory Board and a weekly challenge winner will be announced.
At the end of the Online Benefit Auction, March 18, the team with the most money collected wins the competition and a cash prize for the nonprofit.
The Corporate Volunteer Challenge Spring 2011 is the first of many Auction Frogs sponsored events designed to help nonprofits overcome many common pitfalls normally experienced while fundraising and maximize their fundraising potential. While boasting some friendly competition, these events are all focused on helping good causes and putting the “FUN” back in FUNdraising.
Learn more about the Auction Frogs Challenge online at www.auctionfrogs.org
About Auction Frogs
Auction Frogs recognizes the challenges and pitfalls of “selling” donations at a fundraising event and has developed a web-based application that takes the silent auction efforts to a whole new level for the nonprofit organization. They provide a web-based tool for nonprofit organizations to upload their donated items for their audience to bid on through a customized and hosted site. As a result, the bidding audience increases and the time frame for bidding is much longer which results in higher revenue. For more information on Auction Frogs visit www.auctionfrogs.org or call 208.321.5515.
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Category Uncategorized | Tags: Tags: Auction Frogs, Corporate Volunteer Challenge, Online Benefit Auction,
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Monday, January 31st, 2011
Posted in Organic Food Online >>> Read Original Post>>>
Does your school hold an auction to raise funds? If not you might want to consider it. Many private schools, and even some public schools, hold dinner/auction nights to raise funds. It’s a fun way for parents to support the school, socialize and even go home with some great prizes.
Schools can have a live auction, silent auction, online auction or any combination of all of them. When there is more than one type of auction going on you are more able to reach out to everyone’s interest and price levels.
A silent auction can provide a way to offer many different auction items. The auction items can be valued anywhere from $20 to $500 or even more. With so many auction items, there can be something for everyone. From sports, to kids, gourmet foods, gift baskets, and many other interests can be included in the silent auctions.
A live auction is a great interactive event, that many attendees will enjoy. The auctioneer interacts with the crowd to make the auction fun and exciting. A professional auctioneer can often drive up the final bid price of the items higher than they would be with a volunteer auctioneer or if the items were on the silent auction table.
Internet based auctions are very popular and many parents are already buying items online on eBay. So why not have one for the school? An online auction can happen during the same dinner/auction night or a week before. You could even have the onine auction instead of an in-person event. If the online auction is stand alone they are often held over a 1-3 week period.
No matter what type of auction or combination of auctions you have, make sure you start planning well in advance. Organize into committees so volunteers can participate in a variety of ways.
Have some really high priced, premium items in the live auction. Big vacation packages, a motorcycle or gourmet dinner party are all good ideas for a live auction. Ticket packages for professional sports teams are also great auction items. Even if it’s not a super high priced item, if it will bring in lots of excitement and bids, put it in a live auction. Also have less fancy items that start at lower prices in the silent auction so everyone has an opportunity to participate.
Auctions can be a fun, great way to raise funds. Consider all of the different auction formats available and how they can fit into your school’s fundraising plans.
Angela Costas -
About the Author:
Angela Costas writes for the school fundraisers.
>>> Read Original Post>>>
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Category Uncategorized | Tags: Tags: Auction Frogs, Online Silent Auction, School Fundraisers,
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Monday, January 24th, 2011
By Frank Barry, manager of professional services at Blackbaud and blogger at NetWits Think Tank. Frank helps nonprofits use the Internet for digital communication, social media, and fundraising so they can focus on making a true impact and achieving their mission. Find Frank on Twitter @franswaa.
Make sure to check out the slides on “How ‘Going Social’ Can Unlock the Door to Greater Fundraising Potential” and the Nonprofit Social Media Primer after you’ve read this post.
Social media continues to grow in both popularity and reach. It accounts for 22.7% of time spent on the web. Newspapers and television shows are constantly referring to Twitter and Facebook. It’s even been said that Nonprofits are among the leaders in social media adoption. With all the buzz it’s likely you’ve started asking yourself “how can my organization use social media to enhance our online efforts?” I’ve got a few thoughts and ideas for you.
Pursuing objectives using social media
Having a social media strategy is not its own objective. Rather, social media strategies can support existing objectives. Reflect on your organization’s current objectives: Do you want to build cause awareness, connect with new supporters, cultivate supporter relationships, or build a private space on the web for your community? Those are all things social media can help support.
Here are a few examples …
CULTIVATE RELATIONSHIPS: COLLABORATE WITH YOUR SUPPORTERS
In 2008, the Brooklyn Museum created an exhibit called Click! where the public got to be both the artist and the jury. Through an online system, members of the Museum’s web community submitted photographs and then selected those that would be included in the show. A total of 3,344 people participated, and the show was a great success.
READ MORE >>> BUiLD A SPACE ON THE WEB FOR YOUR COMMUNITY: CREATE A PRIVATE SOCIAL NETWORK
5 Step Social Media Plan
Now that you’ve got an idea for how social media can be used let’s take a look at five steps that will set you get you on your way to leveraging social media
1. PICK AN EXISTING GOAL TO PURSUE.
Identify something your organization wants to accomplish. Many organizations find that social media provides good support for:
- Building cause awareness
- Connecting with new supporters
- Soliciting online gifts
- Cultivating supporter relationships
If you are just starting, pick one of these to focus on and let that objective guide you every step of the way.
2. MAKE SUCCESS SOMEONE’S JOB.
Someone has to own it. Take a look at organizations like the ChildFund (Virginia Sowers), National Wildlife Federation (Danielle Brigida) and Pancreatic Cancer Action Network (Allison Nassour). What’s the theme? Each nonprofit has a person who owns their social media efforts.
Making an overt assignment (like you do with direct mail, email, etc) will let a person or group of people on staff develop the focus, comprehensive view, and skills needed to leverage these new techniques effectively. No ownership equals limited success.
3. LISTEN.
With your team identified and your initial goal in mind, it’s time to learn how to “listen” in the social media channels. The concept of “listening” is also known as “monitoring”. What does that mean you ask? It’s the activity of finding out what is being said (by you and others) online about you or something you are interested in.
There are at least three reasons for this:
- Social media is a two-way channel. You need to be ready to listen before you speak.
- Organizations like yours are already participating. Learn from them.
- Once you start to contribute, a disciplined framework for listening will be used to measure reach and impact.
Some starting points for regular monitoring include:
Track the number of mentions for your organization name, your staff, and events you are currently running in each of these mechanisms. This will help measure your organization’s current social media footprint and prepare you to measure the reach of your future initiatives. Here are a few more ideas onhow to set up a social media listening dashboard for free.
4. ESTABLISH A BASELINE SOCIAL MEDIA PRESENCE.
After establishing your organization’s ability to “listen” in the social media channel, the next step is to establish a baseline presence that you can use as a foundation. Facebook and Twitter are, in most cases, good places to start, but remember that your objectives and the insight you’ve gained from “listening” should guide your choices every step of the way. Don’t just go out and get on Facebook because everyone else is doing it.
If you’re thinking about Facebook and/or Twitter here’s a few resources:
5. EVOLVE.
Now you have an objective, dedicated staff, a way to listen and to measure results, as well as a foundational presence in the social media landscape. Reflect on what you’ve learned, review the program examples talked about in the “Pursing Objectives” section above, and formulate the plan for your first social media campaign. It’s time to really go for it!
See the original post and read more >>>
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Category Uncategorized | Tags: Tags: Fundraising Tips, Nonprofit, Social Media,
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Thursday, January 20th, 2011
Auction Frogs has helped hundreds of nonprofit organizations and schools just like yours raise more money through our Online Benefit Auction service!
Want…
More Bids
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At Auction Frogs there are
No Up Front Fees
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Auction Frogs provides custom web site design, experienced dedicated Auction Specialists and marketing support with social media integration…for less!
What are you waiting for? Call today 208.321.5515
Thursday, December 9th, 2010
ONLINE AUCTION WILL EXPAND FUNDRAISING OPPORTUNITIES TO A WIDER AUDIENCE
LAKEWOOD, COLORADO – The National Ski Patrol and AuctionFrogs have teamed up again for the 2nd annual NSP online Auction. The auction will open up November 25th and will be available through December 9th at 8:00 p.m. MST. The auction page can be found by going to www.nsp.org and clicking on the auction link. National Ski Patrol expects to add significant funds to supplement its program and education development essential to the creed of the National Ski Patrol – “Service and Safety since 1938.”
The National Ski Patrol programs provide crucial skills through credentialed education and training in outdoor emergency care, transportation, avalanche and mountain travel and rescue services to more than 23,000 volunteer and 3,000 paid ski patrollers in the United States and abroad. ”Auction Frogs will allow the general public to bid on some great ski items and encourage more people to contribute towards our fundraising efforts”, says Norris Woody, Fundraising Committee Chairman. “The public support to the future of our organization by creating financial stability through fundraising will help us continue our goals and mission of the NSP to the skiing Public.”
With the success of last years auction clearly seen, NSP turned again to AuctionFrogs, an Idaho-based company that specializes in online auctions for fundraising organizations, to create a simple, yet effective web based tool. By hosting an auction online, organizations are able to lengthen the bidding period, increase the pool of bidders, and earn more revenue for their fundraising efforts. “National Ski Patrol came to us with the desire to raise more funds for their ever expanding commitment to increasing public awareness about slope safety and skiing and snowboarding responsibility”, says Kristi Saucerman, founder of AuctionFrogs, “National Ski Patrol has a large support base, both locally and nationwide, and an online auction allows them to tap into audiences that otherwise wouldn’t have a chance to support the organization at their annual fundraiser.”
NEW FUNDRAISING TOOL CREATING NEW OPPORTUNITIES FOR NATIONAL SKI PATROL
About the National Ski Patrol
The National Ski Patrol is a Federally Chartered nonprofit membership association dedicated to serving the public and the mountain recreation industry. For more than 65 years, the NSP has been at the forefront of safety and emergency care education programs. The association’s 27,000 members represent 98 percent of the nation’s patrollers. For more information go to www.nsp.org.
Tuesday, November 9th, 2010
Auction Frog hops room to room with the elementary kids at Cole Valley Christian School.
Thursday, September 9th, 2010
Boys and Girls Club – spring 2009
“AuctionFrogs provided us with a seamless and professional auction solution. Their outstanding level of service and personal involvement helped us to exceed our goals and earn more from our items than ever before. Their commitment to non-profits brings a perspective which recognizes our donor’s value and strives to extend our relationships with the people who support the Boys & Girls Clubs of Ada County. It is a partnership that we value and trust.”
Richard Johnson Marketing & Development Director Boys & Girls Clubs of Ada County 610 E 42nd St • Garden City, ID 83714 phone 208.639.3162 |fax 208.321.9158 richard.johnson@bgclubidaho.org | www.bgclubidaho.org
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Wednesday, August 25th, 2010
Auction-Tracker Live! brings auctions online as phase I of MyEventCommunity.com
Auction-Tracker customers now have a simple way to take their auction online with Auction-Tracker Live! The hassle of manipulating spreadsheets and files are history. With this new component of Auction-Tracker v6.00 event organizers can take their gala event online, for far greater reach, with just a few clicks.
“The goal, integrate and reduce duplication of effort in terms of data management,” said Jack D. Wilson, Jr., President and Chief Executive Officer of Northwest Software Technologies, Inc.. “Scalability is also a key factor of our design. Nonprofit organizations implement the parts of our application suite that best fits ‘their’ need, not a prescribed event plan with hidden costs.”
The Auction-Tracker Live! interface ships as a part of Auction-Tracker v6.00. There is no additional cost for the interface. For existing Auction-Tracker 6.00 users, the interface will be available in next update release.
For more information on Auction Frogs and Auction-Tracker Live! please call 209.321.5515
Auction-Tracker Live! Services
Services Included With Your Online Auction…
While the Auction-Tracker Live! integration module for Auction-Tracker v6.00 is provided at no charge, there is a cost associated with the hosting of your online event. The following value added services are included with the hosting of your online auction:
- Site Setup
- Site Design Customizations
- Donation Solicitations On Your Behalf
- Access To The Frog Pond
- Publish Sponsorship Advertisements/Endorsements
- Accept Online Pledge Gift Dollars
Final pricing (service fee) for the online auction is based only on the items offered for bid. For complete pricing information contact our sales team at 425.252.7287 or via email at solutions@nwsoftware.com.
Auction-Tracker Live! – Formal Press Release
Issued to the press on Monday 8/9/10…
Northwest Software Raises The Bar For Online Benefit Auctions with The Release of Auction-Tracker Live!
Auction-Tracker and Auction-Tracker Live!’s direct integration technology solves data management challenges, increases productivity.
Everett, WA (August 9, 2010) – Northwest Software Technologies, Inc., the pioneering and leading developer of event fundraising management software designed specifically for nonprofit organizations, announced today the formal launch of Auction-Tracker Live!, the online benefit auction companion to Auction-Tracker.
“This morning I am pleased to announce the release of Auction-Tracker Live!, a powerful and tightly integrated Online Benefit Auction solution for Auction-Tracker v6.00,” stated Jack D. Wilson, Jr., President and Chief Executive Officer of Northwest Software Technologies, Inc.. “When the Auction-Tracker v6 development project began, it was code-named “One Source”. The goal, integrate and reduce duplication of effort in terms of data management. Generation 3 of the Tracker-Series suite, which Auction-Tracker v6 is a part of, is specifically designed to take advantage of both disk-based and online (web) technologies interactively. Scalability is also a key factor of our design. Nonprofit organizations implement the parts of our application suite that best fits “their” need, not a prescribed event plan with hidden costs. The uniqueness, mystery and special handling of administering and holding an online benefit auction is history!”
Auction-Tracker Live! consists of two powerful integrated components; a Bi-Directional Interface for the market’s leading benefit auction software application Auction-Tracker v6.00 and the full service online benefit auction engine powered by Auction Frogs, LLC.. Users manage and prepare their online event in Auction-Tracker, and populate the online auction engine directly from Auction-Tracker. At the conclusion of the online event, users perform all post event activities such as reporting, billing/receipting, prepare federal tax documents and thank you letters all from within Auction-Tracker. Gone are the unproductive spreadsheets typically provided by online auctions sites that are void of integrated software. With our automated process, users do not have to touch or manipulate exported text files. Information is moved between the software and online site from within the application. Users are more productive and event data is more meaningful long-term. The combination of online auction data with that of live gala events in Auction-Tracker provides the most comprehensive look at your benefit auction fundraising efforts.
About Northwest Software Technologies, Inc.
Northwest Software Technologies, Inc. is the pioneering and leading provider of fundraising event software to the nonprofit sector in the United States and Canada. More than 2,000 organizations – including the Juvenile Diabetes Research Foundation International (Canada), American and Canadian Cancer Society, Cystic Fibrosis Foundation, The Guilds of the Children’s Hospital of Seattle, March of Dimes, Boys and Girls Clubs of America, Rotary International and the Swedish Hospital Medical Foundation – worldwide use the Tracker-Series applications to manage fundraising events. Northwest Software Technologies offers four software applications for fundraising event management: A’Thon-Tracker for sponsor-based pledge type events, Auction-Tracker for fundraising benefit auctions, Banquet-Tracker for fundraising banquets and Tournament-Tracker for benefit golf tournaments. Founded in 1985, Northwest Software Technologies, Inc. is headquartered in Everett, Washington with international distribution offices in Canada and Australia.