How to use Hashtags to your Advantage

How to use Hashtags to your Advantage Banner

What exactly is a hashtag? Hashtags are metadata tags used on social networks, such as Facebook, Twitter, and other microblogging services, that help users easily find messages with specific content or themes.

Simply put, a hashtag is a keyword or keyphrase led by a pound or hash sign and typed out without spaces—#AuctionFrogs and #Fundraisers, for example. You can (and should!) include them in all of your social media posts—at the beginning, at the end, or anywhere in between.

Hashtags tie public conversations from different social media users into a single stream. These streams can be found by searching for them, clicking on them, or using third-party monitoring tools. When used properly, hashtags are a great way for you and your brand to make your posts more visible and engaging. They give your audience useful context, cues for recall, aggregate posts and images together, and update like-minded followers on specific topics in real-time.

Quick Tips for your Facebook posts

Facebook creates some unique challenges when tracking how users are interacting with your hashtags. Due to the volume of private profiles, it can prove more difficult to pull complete metrics on your hashtags’ performance.

So, why should you bother trying to incorporate hashtags into your Facebook efforts? Here are a few key reasons why it’s important to include them in your posts:

Quick Tips for your tweets

Hashtags can be used anywhere in the body of your Tweets. Place them at the beginning for emphasis, add them at the end for context, or let them live in the middle of your post to highlight a keyphrase. They can also be added to your comments when you retweet a tweet, when you reply to a tweet, and even in your Twitter bio!

Take a look at these easy-to-follow Dos & Don’ts:

Quick Tips for your Instagram stories

While you can post hashtags in your image captions, you may want to consider moving them to the comments section instead. Including your hashtags as your post’s first comment allows your followers to focus on the great caption you’ve written first.

Much like with Twitter, it is also possible to include hashtags in your Instagram profile bio. Don’t miss out on the opportunity to do so!

Best hashtagging practices

Use Auction Frogs for your next Online Auction

Our platform is feature-rich, simple to use, and yields great results. It allows for an unlimited number of item and image uploads, plus it can be customized to reflect your brand identity. And, with a mobile-friendly user experience, bidders can participate on any smart device.

So, get in touch today to see how we can help make your next virtual fundraiser a successful one!

3 Steps to Better Email Marketing

3 Steps to Better Email Marketing Banner

When hosting an online auction, it is important to maintain communication with bidders to keep them up-to-date on how your auction is progressing. Email marketing is one of the best ways to engage your audience. Here are three easy steps you can follow to build better, more “clickable” email campaigns that will stand out in any inbox.

Step 1 | Start email marketing with an eye-catching subject line

Your email subject line is the most important part of your entire email. A boring subject line could cause your email to become buried under hundreds of others. Or even worse, be flagged as spam.

If subject lines aren’t constructed carefully, you are more likely to see a decrease in open rates, a decrease in conversions, and an increase in spam reports. To avoid this, you should be aware of words that perform terribly in subject lines, such as Newsletter, Journal, Forecast, and Training.

Step 2 | Fill the body of your email with captivating content

Once you pull your readers in with a subject line, your next task is to deliver engaging, informative content in the body of your email that is well organized and easy to read.

Step 3 | End by inviting your readers to take action

A call to action is a word, phrase, or sentence that encourages your readers to take a specific action. With the right call to action, you can persuade readers to do something specific, like buying tickets or registering for your online auction.
A good CTA avoids friction words that might make people hesitate. This removes some of the obstacles that get in the way of readers taking action. Avoid using Friction Words such as  Download, Buy, Order, and Submit.

These 3 Steps to Building Better Marketing Emails have been proven to increase the success of email marketing campaigns, and we hope they will do just that for you. Take a tour of Auction Frogs today to get started with your next online fundraiser today!