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3 Steps to Better Email Marketing

When hosting an online auction, it is important to maintain communication with bidders to keep them up-to-date on how your auction is progressing. Email marketing is one of the best ways to engage your audience. Here are three easy steps you can follow to build better, more “clickable” email campaigns that will stand out in any inbox.

Step 1 | Start email marketing with an eye-catching subject line

Your email subject line is the most important part of your entire email. A boring subject line could cause your email to become buried under hundreds of others. Or even worse, be flagged as spam.

If subject lines aren’t constructed carefully, you are more likely to see a decrease in open rates, a decrease in conversions, and an increase in spam reports. To avoid this, you should be aware of words that perform terribly in subject lines, such as Newsletter, Journal, Forecast, and Training.

Step 2 | Fill the body of your email with captivating content

Once you pull your readers in with a subject line, your next task is to deliver engaging, informative content in the body of your email that is well organized and easy to read.

Step 3 | End by inviting your readers to take action

A call to action is a word, phrase, or sentence that encourages your readers to take a specific action. With the right call to action, you can persuade readers to do something specific, like buying tickets or registering for your online auction.
A good CTA avoids friction words that might make people hesitate. This removes some of the obstacles that get in the way of readers taking action. Avoid using Friction Words such as  Download, Buy, Order, and Submit.

These 3 Steps to Building Better Marketing Emails have been proven to increase the success of email marketing campaigns, and we hope they will do just that for you. Take a tour of Auction Frogs today to get started with your next online fundraiser today!

About the author

Auction Frogs
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Auction Frogs streamlines your fundraising process by giving live and silent auctions a digital backbone. Reduce hassles, save valuable volunteer time, and increase your revenue raised. We deliver unique technology to simplify the experience of hosting a successful fundraiser.

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