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bring your narrative

As the marketing coordinator of your nonprofit’s campaigns and services, you’re constantly tasked with incentivizing your supporters to give by spreading the word about your mission. On top of creating outreach materials and determining the most valuable marketing channels, the most successful event marketing requires a cohesive and inspiring nonprofit narrative. Your nonprofit narrative is your organization’s story and should be present throughout all of your outreach efforts and marketing content. This narrative should connect your audience deeper to your mission, inspiring them to continue supporting your cause. For your event marketing, this means inspiring them to register for your next event.

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Aly Sterling_Auction Frogs_5 Tips to Elevate Your Donor Outreach This Year_Supplementary 2
As a nonprofit fundraising professional, you’re well aware that outreach is one of the cornerstones of a successful donor stewardship strategy. Donor outreach is what captures the attention of prospective donors while also engaging and ensuring the support of current donors. But, improving your outreach strategy is often easier said than done. If your organization [...]

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fundraising campaign volunteers
“Let's run a fundraising campaign!” That's a rallying cry at far too many nonprofit fundraising committees and boards. Why? Because campaigns mean money. But what exactly is a campaign? Why not just plan a fundraiser and be done with it? Let's explore some of the most frequently asked questions that will help you decide whether [...]

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Phone on desk with a plant, glasses, pencil and ear pods
Whether online, in-person, or hybrid, the nonprofit auctions of today rely on software to track and store data. For hybrid events, managing revenue coming in from multiple sources through a variety of methods can quickly get out of hand if your nonprofit isn’t prepared.  Your nonprofit should never doubt where its hard-earned fundraising money is [...]

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Cutting Through Digital Noise To Advertise Your Auction Any auctions your organization hosts hold excellent fundraising potential for your mission. They are win-win events; your attendees give funds (bids, in this case) to your cause, with the reward of a special gift.  However, to get the most out of your next auction, you’ll want to [...]

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Auction Frogs Holiday Party
It's been a crazy year for all of us, but now it's time to wind down and enjoy the holiday season! In lieu of our annual cocktail party, we went online this year and hosted a Virtual Holiday Party for our staff, clients, partners, and friends. A HUGE thank you to our staff for everything [...]

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giving together
LobsterGhost Virtual Gala Raises over $134,000 for Local Charities and International Initiatives to Create a World of Lasting Change Rotary International is a worldwide service organization with over 35,000 clubs and 1.2 million members. Their members are neighbors, leaders, friends, and problem-solvers who work together to create lasting change in communities around the world. Their [...]

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Introducing Leap University: A New Learning Management System From Auction Frogs Leap University is an innovative learning management system that helps you navigate our Online Auction programs, Virtual Event solutions, fundraising technology, and more — And it is now accessible to all our clients! This unique tool allows you to: Centralize information, Update and retrieve […]

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Facebook Live Fundraising
Social Media Tools Clients Can Use To Up Their Fundraising Game Facebook, Instagram and even Twitter don’t have to be intimidating. These valuable platforms are what push fundraising events closer to their goals and along the way bring supporters closer together. Here are some essential steps to take in preparation for your next event. Posting [...]

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Terms to know: Donors – Individuals or organizations that donate money or auction items and expect nothing in return. They are passionate about the cause. Sponsors – Typically an organization or business that donates money or goods in return for visibility throughout a fundraising project. They help cover the costs associated with running the fundraiser. […]

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child with tie-dyed hands

The Boys and Girls Clubs of Ada County Brings the Fun to Their First Virtual Event with Auction Frogs The Boys and Girls Clubs of Ada County is an organization that has been providing year-long support for youth across the Treasure Valley since 1997. Mid-2020, they began looking for an alternative fundraising platform in light […]

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Protecting donors is more important now than ever. For those choosing to donate in a difficult time, make sure their money is going where it’s supposed to!

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teamwork

United Way of South Central Idaho partners with local programs and leverages resources for members of the community to improve lives and create long lasting positive change. Focused on quality education, financial stability, and good health, United Way of South Central Idaho is one of 1,800 United Ways around the world. Donations for the nonprofit funnel into a variety of local initiatives.

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production team
Since in-person events and auctions have faced unprecedented changes these past few months, organizations are rethinking the spaces they use and the ways they connect with people. Auction Frogs found a solution early on with Virtual Events. With the expertise of Elsberg Studios, Cory Mikhals, and Auction Frogs working together, Virtual Events with clients such [...]

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Crane Creek-39
What are good live auction items to be considered, and why does a benefit auctioneer work the best at events? Our clients often ask us, “What items should I have at my live auction?!” With so many options, it can be hard to know where to start, and even more difficult to know what your [...]

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When planning and hosting a fundraising event, there are many decisions to be made and tasks to complete. While it is possible to plan an event single-handedly, it certainly is not ideal. Events are most successful when coordinated by a fundraising committee. An effective committee takes the stress off the individual at the helm and provides support for decision-making, organization, and task management.

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plants, notebook, and phone on desk

A Case Study An organization providing resources for agricultural education to students, the Idaho FFA Association was faced with the cancellation of two fundraising events in light of COVID-19 and needed an alternate solution to utilize donations and auction items committed to the original events. They wanted a virtual event that would engage supporters, help […]

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office workspace

A Case Study The only children’s hospital in the state of Idaho, committed to high quality, cost-effective clinical care, advocacy for children and families, education, and research; St. Luke’s Children’s Hospital needed to find an alternate platform for their annual auction event since COVID-19 derailed their original plans. Alongside an online auction they wanted a […]

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Instead of solidifying reservations, speakers, the venue, volunteers and more, St. Mary’s jumped into building a virtual event as soon as the solution was shared around and given the green light.

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Chimpanzee Sanctuary Northwest usually plans on hosting a gala event in the summer and an online auction in the fall. Taking precautionary measures due to COVID-19, they switched the events and began planning to use an online auction sooner than planned. Chimpanzee Sanctuary Northwest was concerned about the success of an online auction and meeting their fundraising goal based on the potential number of attendees, listing too many items, lack of engagement and the possible difficulties attendees may encounter when needing to use technology to participate.

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desk workspace

When the COVID-19 pandemic shut down all events across the country, the St. Mary’s School Ball and Auction planning committee members were unsure what to do. What could they do with no in-person options for hosting their annual benefit gala? The school relies heavily on these funds to supplement their budget, revitalize school buildings and grounds, and provide necessary upgrades for a growing student body.

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Auction Frogs just announced their Virtual Event Solution.

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The Auction Frogs Staff collected the top 5 Reasons to Host an Online Auction, Learn more today!

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PRESS RELEASE Contact: Kristi Saucerman, CEO & Founder (208) 407-2404  kristi@auctionfrogs.org Auction software company launches new Virtual Event solution in response to the COVID-19 pandemic.  After hundreds of thousands of fundraising events have been cancelled nationwide, Auction Frogs is now offering non-profit organizations a way to raise money virtually www.auctionfrogs.org/virtual-events/ Boise, ID – As the […]

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person washing their hands

The spread of the Coronavirus (COVID-19) has all of our attention, even here with us in Idaho. As the situation around this outbreak continues to evolve, Auction Frogs is doing everything possible to keep our employees, our clients, and our communities safe, while continuing to provide maximum flexibility and the best fundraising experience possible.

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laptop on desk

In 2019, more than 25% of the world’s population was shopping online. The number one reason for this phenomenon? It’s convenient! Shoppers are able to browse and purchase their favorite products at any time of day — whenever it best fits their lifestyle and schedule. The great news for you is that shopping online is no longer just for retail therapy. Online Auctions with Auction Frogs help you leverage the age of ecommerce to maximize donations for your organization.

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volunteer on laptop

Traditional payment methods, such as cash and cheque, are also waning in popularity. The Federal Reserve Bank of San Francisco reported that cash was used in only 26% of transactions in 2018 compared to 30% in 2017. This trend is reflected in how donors give to nonprofits as well, with the use of cash declining and contactless spending rising.

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people at an auction on their phone

Charity events are complex and often exhausting with many moving parts and variables. You may choose an online auction or a live event, or perhaps a combination of the two (which we recommend). But regardless of your approach, it’s vital to have software in hand that can help you maintain and track all the moving pieces leading up to your event and in the days following.

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