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Creating an Effective Narrative in Your Event Marketing

As the marketing coordinator of your nonprofit’s campaigns and services, you’re constantly tasked with incentivizing your supporters to give by spreading the word about your mission. On top of creating outreach materials and determining the most valuable marketing channels, the most successful event marketing requires a cohesive and inspiring nonprofit narrative. Your nonprofit narrative is your organization’s story and should be present throughout all of your outreach efforts and marketing content. This narrative should connect your audience deeper to your mission, inspiring them to continue supporting your cause. For your event marketing, this means inspiring them to register for your next event.