Project Proposal Step 1 of 5 0% Project Name* Person Submitting Proposal*select nameKristi SaucermanMelanie NelsonScoti HahnIf your name is not included in the dropdown, please request it be added before submitting this proposal.Submission Date* MM DD YYYY Cost to Complete*Hours, Subscriptions, etc. Return on Investment*What will Auction Frogs benefit from this project?Objective*Should be a single goal such as generating Leads, generating sales, creating awareness,etc. Metrics for Success*How will the success of this initiative be evaluated?Target Audience*Demographic information including age, gender, HHI, education level, etc. Should also reference status of the audience if we know it, so Current Customers, Expires, Leads, etc.Key Problems*What problem are we trying to solve? Offer/Ask*What are we offering as an incentive for purchase, i.e., “order now and save 25%) or, if a non-profit, how much are we asking them to donate?Positioning Statement*A sentence that defines what the marketed entity is, what makes it unique and why it is relevant to the audience (answers the question “what’s in it for me”).Brand Character*A sentence that defines what the marketed entity is, what makes it unique and why it is relevant to the audience (answers the question “what’s in it for me”).Benefits*A list of reasons why the audience should be compelled to convert: It works the best, it’s satisfaction guaranteed, it’s used/endorsed by celebrities, it’s good for the environment, etc. Competitive Set*Competitive set list along with any related information.Desired Behavior*What do we want our audience to think and/or what action do we want them to take?Traffic Sources*Gives context to the audience that will be viewing our creative—from what sources they will be coming. Copy Mandatories*Logos, disclaimers, specific call to action, etc.Creative Reference*Are there other creative examples (websites, Print ads, banners, etc.) we should look to for inspiration.Educational Considerations*Specific deliverables to be executed, including: Specifics around what we are to be delivering (ie., a microsite with a certain number of pages, a banner with 3 different versions, etc.), any testing/versioning requirements, who is providing the content, if this is part of a larger campaign can you share other components as a point of reference, does this project align with the corporate brand standard? Is there room for pushing or extending the brand within this project?